CYNEFIN | Moments of Beauty, Love and Humor

www.CYNEFIN.life

THE SITE IS LIVE AND WE ARE IN BETA TESTING THROUGH JULY 31, 2017. PRODUCTS ARE LOADING DURING THIS PERIOD AND OUR ORDER PURCHASE AND CHECKOUT SYSTEM IS IN PLACE AS WE TEST IT WITH SELECT BUYERS.

www.CYNEFIN.life

I’m inspired by words, phrases, and images; my list of ideas from them seems endless (many have led to stories and I have more to come). This word—Cynefin (pronounced kunevin)—its meaning… resonates strongly with me (perhaps it’s my Welsh heritage). The term is sometimes used to describe an environment where a person feels an instinctive belonging or connection; a place seems familiar as if knowledge of it has somehow subconsciously passed down to us.

There’s more to it—Cynefin—that conveys the sense that we all have multiple pasts across cultural, spiritual, and even geographic boundaries, of which we are only partly aware. And that all human interactions are strongly influenced and frequently determined by our personal and collective experience and through stories, images or music. That we can (do) experience fleeting moments when what lies beneath mundane existence is unveiled and the joy of being alive rises within us.

I’ve learned that things in life intersect to form who we are and what we believe (two things that essentially are one). And that life is not merely cause and effect… with immutable results. I think that we can construct our lives—make the decisions, no matter age or circumstances—to form the path that leads to happiness. We can also lose what we have if we don’t cherish and maintain it.

CYNEFIN is about moments of beauty, love and humor. Perhaps most of all it’s about appreciating those moments and how they enhance our lives. You won’t find hundreds (or thousands) of our products at your local big-box retailer. Our designs are unique (thought and meaning went into them and what they convey). And we think the person that they appeal to is also uncommon. They’re our market. That’s our tribe. During our setup and test period we also have our social media in place. We’ve set up the following and hope you’ll follow us there as more content is added:

Facebook

Twitter

Instagram

CYNEFIN is about products that depict moments of beauty, love and humor. Perhaps most of all it’s about appreciating them—those moments—and how they enhance our lives.

CYNEFIN is a design brand whose products are wholly-owned and offered by my company Adducent.

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